CHELA was born in a corner of Bali, in one of those unique moments among friends when exciting ideas emerge.

Connected by our love for fashion, the sea and the pleasure of living unique experiences, we dreamed of creating something authentic that would represent us.

This is how a brand was born that carries our free spirit and our passion for enjoying every moment.

CHELA is much more than bags; it is a lifestyle.

Each of our designs captures the essence of freedom, joy and authenticity.

Welcome to the beginning of a long journey, where each bag tells a story...